Entrepreneurial Leadership and Strategic Thinking


The Paradigm Associates Entrepreneurial Leadership Process

The core of the Paradigm Associates Entrepreneurial Leadership process is outlined below. This developmental approach simultaneously combines the discipline of a thought-provoking business planning process with the attitudes and skill sets necessary to build a business that is going to be successful both short and long term. It has been used with relatively young businesses who may be starting out, and well established businesses that are preparing themselves to face the next challenge head on. Well established businesses consistently comment that they achieve a "fresh look" at what they are doing, how they are doing it, who they are doing it with, and how they plan to do it even better going forward.

In order to best meet your needs while you are continuing to "run the business" on a day-to-day basis, the process
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is designed to be extremely flexible. This means the decisions about the frequency and duration of the implementation sessions are reached jointly.

The components employed to help both the individual entrepreneur and the organization accomplish the desired results include:

  • Written materials that ensure that everyone has the opportunity to start out with the same level of knowledge.
  • Audio materials that are effective to help the subject matter become "internalized" through reinforcement and spaced repetition.
  • A Workbook that both challenges and helps distill thought processes.
  • A high degree of interaction among participants, in order to develop both consensus and commitment.
  • A facilitator who will act as an "equal opportunity harasser" in order to maximize the beneficial outcome of the implementation.


overview contents...

Building a Successful Business

  • Your Roles
  • How to Get the Most from this Process
  • What is Strategic Thinking and Planning?
  • Building a Sustainable Business
  • Benefits of Planning
  • Your Dreams, Your Vision
  • Creating a Vision Statement

A Passion for Succeeding

  • Values
  • Ensuring Your Success
  • The Success Formula
  • Developing Success Attitudes
  • Affirmations
  • Becoming an Entrepreneurial Leader

Developing a Competetive Edge

  • The External Assessment
  • Market Segments
  • Competitive Analysis
  • Trend Analysis
  • Internal Appraisal
  • Structure
  • Resources
  • Developing a Base Strategy
  • Selecting a Base Strategy
  • Strengths, Limitations, Opportunitues, & Threats
  • Strengths (Internal)
  • Limitations (Internal)
  • Opportunities (External)
  • Threats (External)

Business Planning and Execution

  • Business Planning
  • Mission Statement
  • Doing the Right Things
  • Critical Goal Categories (CGCs)
  • Shortening Your Personal Learning Curve
  • Personal Goals

Generating Customers and Profitability

  • The Market Plan
  • Market Communications
  • The Sales Plan: Why People Buy?
  • The Sales Process
  • Determining Customer Needs
  • What is a Customer-Driven Organization?
  • Speed and Flexibility
  • Exceed Customer Expections
  • Your Organization
  • Financial Budgeting
  • Financial Planning
  • The Review Process
  • Summary

Outline of the Strategic Thinking Workbook

workbook outline...

Decision Point

Strategic and Business Planning Process

Basic Foundation and Desired Business Objectives

  • Why Are We In Business?
  • What Are Your Short And Long Term Objectives?

Vision and Values

  • Vision
  • What Are Your Key Assumptions (a whole series of questions to elicit your thoughts on topics such as: responses by competition, economic trends, ability of others to develop products to replace yours?)
  • Values
  • Creating Values & Principles (a series of questions to elicit your thoughts on topics such as; Determining stakeholders, defining corporate values, challenging your commitment to living those values etc.)

External Assessment

  • Market Segments And Opportunities (questions that ask you to discuss topics such as: customer needs satisfaction, who and why does someone buy from your firm, market share issues, share of wallet issues, perception issues, reputation issues
  • Competitive Analysis-Product/Service (a whole series of questions to elicit your thoughts regarding how your products and services compare to your current and future competition)
  • Competitive Analysis-Company (a whole series of questions to elicit your thoughts regarding how your organization compares to your current and future competitions' capabilities)
  • Trend Analysis (questions that ask you to discuss the impact of various trends upon your future business and vision)

Internal Appraisal

  • Structure vs. Functions (a series of thought provoking questions that ask you to conduct a detailed analysis surrounding your operation)
  • Resources
  • Strengths, Limitations, Opportunities and Threats
  • S.L.O.T. Analysis

Mission Statement

Critical Goal Categories

The Market Plan

The Sales Plan

Follow-Up Tools

  • Key Assumptions
  • Budget or Profit and Loss Forecast
  • Measurements/Creating a Dashboard
  • P&L Worksheet/Income Statement
  • Dashboard Development Worksheet
  • Strategic Plan recap