Developing Strategy and Focus

Success Starts With a Plan

No matter your company size or industry, without precise goals and clear strategies, success is almost impossible. We can’t help but wonder: why do so many organizations resist thinking and planning and instead choose to flounder?

Having worked with hundreds of organizations in more than 70 industries, Paradigm Associates understands how valuable comprehensive strategic planning can be to a company. Helping executives through this process is one of the things we do best, and we’ve seen the dramatic results it can bring.

Focus Focus

Is Your Strategy Failing (Or Non-Existent)?

Ask yourself:

  • Is my organization’s business performance in decline with no clear strategies and tactics in place to deal with the true problems? Is esprit de corps falling?
  • Are people at all levels seriously worried about the competition taking away market share?
  • Are there staff members, particularly those with longevity in the company, who still don't know what the current mission and objectives really are?
  • Do our executive management and ownership meetings often end in disagreements over philosophy? Are there frequent what-do-we-do-next discussions? Is mistrust and sniping toward others creeping in?
  • Are problems involving work schedules and missed deadlines becoming more frequent? Is active cooperation between teams and top leaders rare or nonexistent? Is there competition for scarce internal resources, turf guarding, and people jockeying for position within the firm? Are members of various teams or departments doing their own thing without a coordinated, cohesive plan that everyone adheres to?

These symptoms are telltale signs that a review of your strategic and business plan is strongly recommended for immediate action.

Our Process is Different

Paradigm Associates’ approach to strategic planning is hands-on; we don’t spend a few hours with you and then deliver a report. Nor do we just tell you how to develop your plan and walk away—we work with you and your team to develop a vision, strategy, and plan that you believe can be implemented.

Not Just Planning—Strategic Thinking

We use this process to go beyond developing a plan for the future: we teach you strategic thinking. That means you will come away from this process knowing:

  • How to challenge the assumptions you’ve made about your business
  • How to ask the right questions about your vision, strategy, and plan
  • Why you need to examine parts of your business in a new way
  • How to discover the solutions you need right now and in the future

How the Timing Works

We understand there is never enough time in your day, so our process is designed to be extremely flexible. You continue the daily running of your business while going through the program—decisions about the frequency and duration of the implementation sessions are reached jointly.

For every stage of the process, we provide:

  • Written materials that ensure that everyone starts out with the same level of knowledge.
  • Audio materials that help you and your team internalize the subject matter
  • A workbook that challenges you and helps distill your thought processes
  • A high degree of interaction among participants, to develop both consensus and commitment
  • A facilitator who acts as an "equal opportunity harasser" to maximize the benefits of the process

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Strategic Business Planning Content Overview

Strategic Business Plan

  • Strategic Planning - includes your roles, five stages of strategic planning, creating a vision statement.
  • Developing a Competitive Edge - includes external assessment, customer segments, competitive analysis, trend analysis, internal appraisal, organizational structure.
  • Effective Planning Techniques - includes business planning, developing a mission statement, shortening your learning curve.
  • Execution Is Everything - Includes critical goal categories and business planning goals.

Marketing and Sales Plan

  • includes marketing communications and sales support.

Generating And Retaining Profits

  • includes the sales process, financial planning, the review process.

Becoming a Customer-Driven, Enduring Company

  • includes determining customer needs, handling complaints, consistency, integrity and values.

Outline of the Strategic Business Planning Workbook

Decision Point

Basic Foundation and Desired Business Objectives

  • Why Are We In Business?
  • What Are Your Short And Long Term Objectives?
  • What Are Your Key Assumptions (a whole series of questions to elicit your thoughts on topics such as: responses by competition, economic trends, ability of others to develop products to replace yours?)
  • Visioning Tools (a series of questions to elicit your thoughts on topics such as: where do you want to be in five, ten, twenty years etc., what is the scope of the business, how will you be different from competition, how will various aspects of your business need to change over time?)

Creating a Timeless Vision for the Organization

Creating Values & Principles (a series of questions to elicit your thoughts on topics such as; Determining stakeholders, defining corporate values, challenging your commitment to living those values etc.)

External Assessment

  • Analyzing Market Segments And Opportunities (questions that ask you to discuss topics such as: customer needs satisfaction, who and why does someone buy from your firm, market share issues, share of wallet issues, perception issues, reputation issues
  • Competitive Analysis-Product/Service (a whole series of questions to elicit your thoughts regarding how your products and services compare to your current and future competition)
  • Competitive Analysis-Company (a whole series of questions to elicit your thoughts regarding how your organization compares to your current and future competitions' capabilities)
  • Trend Analysis (questions that ask you to discuss the impact of various trends upon your future business and vision)

Internal Appraisal (a series of thought provoking questions that ask you to conduct a detailed analysis surrounding your operation)

  • Examining Structure vs. Functions
  • Determining Core Competencies
  • Examining Product Resources
  • Examining Support Resources
  • Examining Other Resources
  • Examining Strengths and Limitations
  • Determining a Base Strategy

Creating Your Mission Statement (Determining your 24-48 month targets)

Establishing Critical Goal Categories (Determining what needs to happen to achieve the Mission)

  • Setting Measurable Objectives
  • Creating Goals and Achievable Action Plans

Establishing Market & Sales Plans (a series of thought provoking questions that ask you to conduct a detailed analysis surrounding the Marketing and Sales functions as it relates to achieving the Mission)

  • Examining Segmentation Decisions
  • Examining Marketing Communications
  • Determining Sales Strategies To Employ
  • Examining Customer/Client Service Structure And Function

Determining Financial Projections & Review Procedures

  • Forecasting Sales and Revenue Levels
  • Forecasting Expenses
  • Reviewing Capital Requirements Needed to Execute the Mission
  • Creating Review Procedures

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